Ed Barrett

A Board member and startup/scaleup advisor, Ed is CEO of Crovation, an AI GTM specialist consultancy. Operating in the tech sector for over 25 years, Ed has had roles as CRO for Channelengine, CSO for Supermetrics and VP EMEA Sales at HubSpot and Global SMB Sales leadership at Google Cloud.

Ed has a wealth of experience in go-to-market models and growth strategies, through data analysis, an understanding of the evolution of commercial channels and an overall interest in commerce. A people centric leader, Ed has build GTM teams across international markets to drive exponential growth across EMEA, JAPAC and the Americas.

Ed is on a Board with Delta-Equity Partners and has an advisory role with Optivian.ai among other engagements.

Prior to establishing Crovation Ed was CSO for Supermetrics, a marketing data analytics platform, before which he was CRO as ChannelEngine, an eCommerce marketplace platform.

With previous roles leading HubSpot’s EMEA sales organisation and Google Cloud’s global SMB sales channels, Ed has seen GTM in big and small companies. Ed’s early career was with Omron Electronics, a Japanese multinational and IBM.

Originally from Ireland Ed has lived and worked in UK and US, engaging clients from every continent.

A graduate in Marketing Management from Trinity College Dublin, and later receiving his MBA from Henley Management College, Ed has also held board level posts in charities focused on helping to bridge the ‘digital divide’.