GROWTH SUMMIT
AGENDA

Everyone speaks about gaining new customers from your marketing. Few speak about keeping the ones that you have and helping them find you new customers. That's a little bananas - we all know the power of word of mouth. With that in mind - how do you keep your customers and turn them into your advocates? In this session, we explore!

Customer Success teams play a critical role to protect and grow your ARR. Kay will share her 5 key “aha” moments, distilled from over the last 10 years of her experience as a CS Leader, to prove the value of CS and make CS indispensable. Join us as we unlock the secrets of how to build the strategy for a world class retention model that will elevate your business to the next level of success.

Join Mike Kane, SVP, Global Partner Sales at Dialpad, as he walks you through mastering the art of integrating AI for an enhanced customer experience (CX). In this session, you’ll learn how to embrace the shift towards AI-first CX and leverage customer intelligence for informed decision-making. Seize the opportunity to optimise your contact centre, align with evolving customer needs, and unleash the potential of AI for unparalleled service excellence.

Join us as we explore the shift from reactive to proactive customer support. Proactive customer service has emerged as a top trend, with 55% of high performers predicting customer needs over 80% of the time. This session will explore the strategies that are empowering service teams to anticipate and act on customer data quickly and intelligently to transition from reactive to proactive customer support. Learn how high-performing teams are tripling their ability to anticipate customer needs and setting new standards for service in 2024.

Moving away from the high-risk 'Growth At All Costs' approach, Mark Barry will delve into the benefits of sustainable, data-driven growth models that prioritise long-term success over short-term gains. This is more than a simple shift in perspective—it's a paradigm change in how businesses should perceive and pursue growth. Discover how to harness data, artificial intelligence, and RevOps to drive sustainable growth.

In this panel, we'll delve into the top priorities for CMOs in 2024. Whether you're looking to enhance lead quality, reduce acquisition costs, or strengthen brand recognition, this session will equip you with the insights you need. Discover how these trends can empower you to lead your teams towards marketing success. This session is your roadmap to becoming a holistic revenue and growth driver in your organisation.

Traditional sales training methods have failed to keep pace with the rapidly changing expectations and needs of today's buyers. Influenced by next-day deliveries, TikTok, Instagram, and more, our purchasing habits are continuously evolving, impacting even the B2B SaaS industry. This session explores the complexities of selling in a world where buying is becoming increasingly intricate, with 95% of a buyer's journey occurring without direct interaction, and an average of 14 stakeholders involved in the buying process.

Thirteen interactive problems, puzzles, and prizes. The goal? To make world-class copywriting feel less mythical and more mathematical.