Opening keynote
Jon Dick
Chief Customer Officer · HubSpot
Jon leads HubSpot's global customer organisation, helping millions of businesses grow better through revenue strategy, customer success and go-to-market execution.
Manchester · 10 November
Chasing the 5%
MIT puts it at 95%: enterprise AI pilots that never reach measurable value. Spend a day with the 5% that did.
Headline sponsors
300
Attendees
1
Day
MCR
Manchester
01 · The premise
Most AI programmes fail for the same boring reason.
They fail because nobody put governance around the work. The outbound that torched the domain. The enrichment nobody checked. The automation that broke in silence. The vibe-coded tool that became shadow IT. No owner, no measurement, no one accountable when it drifts. The 5% treat AI as infrastructure to be governed, not a demo to be launched.
01
Where it actually breaks
Not the model. The missing owner, the absent oversight, the review nobody scheduled. Failure shows up at month four, not on launch day.
02
Governance is the 5%'s edge
The teams that reach value decide who owns it, how the output is checked, and when to kill it, before anything ships. The rest find out the hard way.
02 · The shift
The work itself is being repriced.
For the industries that billed on hours, agencies, law firms, professional services, the model is coming apart. Clients buy outcomes now, and increasingly consumption: what they use, not the team that made it. Growth used to mean headcount. It increasingly means an agentic workforce, capacity without people.
Which raises a bigger question than any P&L. If growth decouples from headcount, what happens to the work, the people who did it, and how an industry trains its next generation? These are not abstract questions for this room. You are making those calls now, often against assumptions nobody has tested. This day is for the leaders who want to make them deliberately.
03 · Why attend
Three reasons to be in the room.
Operators who've shipped, not vendors selling
Every speaker has put AI into production, in outreach, enrichment, automation and internal tooling, and can show the line it moved, not a roadmap slide.
Built for the people who own the number
GTM and technology leaders carrying revenue and delivery, in rooms small enough to actually talk. No velvet rope.
Leave with an operating model, not a reading list
A tight programme built to send you home able to get one stalled AI initiative to production, not a notebook of inspiration that's shelved by Wednesday.
04 · Live from the Grand Chapel
Speakers
Joe Glover
The Marketing Meetup
Rich Wood
Six & Flow
Adam Aigbokhae
Six & Flow
Speakers announced weekly through to November. Be first to hear →
05 · The day
A glimpse of the agenda
- 10:00–10:45Opening keynote: architecture of exponential changeThe opening session sets the tone for the day. A look at how decentralised teams compound advantage through systems thinking.
- 11:30–12:15Growth loops that survivePractical patterns for retention loops that hold up beyond the first 90 days.
- 11:30–12:15Design systems for compound velocityBuilding a system that ships faster as it grows, not slower.
- 13:30–14:15From zero to first 1000 paying customersA workshop on positioning and channel selection for early-stage teams.
Limited release
The 5% don't wait to see if it works.
06 · Questions
Frequently asked
Who is this for?
Senior GTM and technology leaders who own a revenue or delivery number and are deciding whether to keep investing in AI, across outreach, enrichment, automation and internal tooling, or quietly wind a programme down. If you're carrying that decision, this is the room for you.
Where is the summit held?
The Albert Hall in Manchester city centre, a Grade II listed Wesleyan chapel converted into a premier event space.
What's included in a Standard pass?
Access to the full programme, lunch, refreshments, and digital recordings of every session.
Can I bring my team?
Yes. The Team pass bundles five Pro passes, a reserved table at lunch, and a private Slack channel with speakers.
Do you offer refunds?
Passes are refundable up to thirty days before the event. After that, they are transferable to a colleague.
Is there an after-party?
Yes. Pro and Team passholders are invited to the after-party from 16:30 in the Grand Hall.