Opening keynote
Jon Dick
Chief Customer Officer · HubSpot
Jon leads HubSpot's global customer organisation, helping millions of businesses grow better through revenue strategy, customer success and go-to-market execution.
A one-day summit for GTM and technology leaders, in the heart of Manchester · 10 November
Chasing the 5%
MIT puts it at 95%: enterprise AI pilots that never reach measurable value. Spend a day with the 5% that did.
Headline sponsors
300
Attendees
1
Day
MCR
Manchester
A working day on getting AI past the pilot.
One day, 300 peers, and a room full of operators who have actually shipped. Practical sessions on the AI programmes you already run, outreach, enrichment, automation, internal tooling, and the operating model that gets them onto the P&L. Built for the GTM and technology leaders who own the number, not for vendors.
01 · The premise
Done right, AI makes you faster, better, stronger.
The prize is real. Faster work, sharper decisions, a business that compounds. But most never reach it, and the few who do design for two things at once: the machine, and the people who have to live with it. Get one without the other and the gains don't hold.
01
The upside
Faster, better, stronger. AI that reaches production speeds the work, sharpens the calls, and compounds into an edge a competitor can't copy. That is the upside, and it is real.
02
The human side
Keep the learning ground. Automate every first-pass task and you save this year but stop building next year's seniors. The strongest businesses design for the future without burning the ground where judgement is learned.
02 · The shift
The work itself is changing.
For the industries that billed on hours, agencies, law firms, professional services, the model is coming apart. Clients buy outcomes now, and increasingly consumption: what they use, not the team that made it. The cost of producing the work has fallen, so the price of selling it is following.
Growth used to mean adding headcount. It increasingly means adding an agentic workforce, capacity without people, and that rewrites the economics of the whole business: margin, pricing, what you sell and how you charge for it. The market will reprice this work with or without you. This day is for the leaders who would rather do it deliberately.
03 · Why attend
Three reasons to be in the room.
Operators who've shipped, not vendors selling
Every speaker has put AI into production, in outreach, enrichment, automation and internal tooling, and can show the line it moved, not a roadmap slide.
Built for the people who own the number
GTM and technology leaders carrying revenue and delivery, in rooms small enough to actually talk. No velvet rope.
Leave with an operating model, not a reading list
A tight programme built to send you home able to get one stalled AI initiative to production, not a notebook of inspiration that's shelved by Wednesday.
04 · Speakers
Speakers
Sarah McDevitt
HubSpot
Joe Glover
The Marketing Meetup
Adam Aigbokhae
Six & Flow
Rich Wood
Six & Flow
Speakers announced weekly through to November. Be first to hear →
05 · The day
A glimpse of the agenda
- 10:00–10:05Opening Remarks & Welcome TalkSetting the scene for this year's Summit.
- 10:05–10:45Keynote
- 10:45–11:15Panel
- 11:35–12:15Keynote
Limited release
The 5% don't wait to see if it works.
06 · Questions
Frequently asked
Who is this for?
Senior GTM and technology leaders who own a revenue or delivery number and are deciding whether to keep investing in AI, across outreach, enrichment, automation and internal tooling, or quietly wind a programme down. If you're carrying that decision, this is the room for you.
Where is the summit held?
The Albert Hall in Manchester city centre, a Grade II listed Wesleyan chapel converted into a premier event space.
What's included in a Standard pass?
Access to the full programme, lunch, refreshments, and digital recordings of every session.
Can I bring my team?
Yes. The Team pass bundles five Pro passes, a reserved table at lunch, and a private Slack channel with speakers.
Do you offer refunds?
Passes are refundable up to thirty days before the event. After that, they are transferable to a colleague.
Is there an after-party?
Yes. Pro and Team passholders are invited to the after-party from 16:30 in the Grand Hall.