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AGENDA

TALKS

What's in store for Growth Summit 2025? This year, we are diving into business transformation, where AI becomes not just a tool but a collaborative partner in driving innovation. Attendees will gain valuable insights into how AI is reshaping decision-making, customer engagement, and sales strategies
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THIS YEAR'S THEME

THE BIG REFRAME

No longer a substitute for human effort, AI is now a collaborator that amplifies our ingenuity, making marketing more personalised, customer success more proactive, and sales more consultative.

The Big Reframe is not just about technology; it’s about reimagining business strategies in a way that’s connected, intelligent, and responsive to the fast-evolving digital landscape. This summit will help you understand and embrace this shift, positioning your organization to lead in the AI-powered future.

Marketing

AI is revolutionising marketing through hyper-personalisation and dynamic content, making it more responsive and data-driven. But how do we balance automation with authenticity and create strategies that connect on both human and technological levels?

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Sales

AI is transforming sales from transactions to building deeper client relationships with tools for predictive insights, lead prioritisation, and personalised outreach. But how can sales professionals keep the human touch while collaborating with AI?

 

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CS

AI is shifting customer success from reactive to proactive, anticipating needs and delivering real-time solutions. The challenge is ensuring these systems prioritise the customer’s best interests while maintaining the empathy and trust customers expect.

 

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WHAT TO EXPECT

  1. CHECK IN 9 AM

    Check in

    Arrival

    Collect your badges and enjoy coffee and a quick breakfast.

  2. PANEL 10 - 10:30 AM

    CS Panel

    How AI is Rewriting the Customer Experience Playbook

    Sally Stevens, The Secret Account Director, Malvina EL-Sayegh, Oyster, Jaeger Dyble, Six & Flow

    Customer success is no longer about reacting to problems. it’s about predicting needs, scaling empathy, and building loyalty in ways humans alone can’t. This panel dives into how AI is transforming CS from a support function into a strategic growth driver, one personalised experience at a time.

  3. KEYNOTE 10:45 - 11:25 AM

    Keynote 2

    Enhancing Customer Experience Through Automation

    Talkdesk

  4. PANEL 11:30 - 12 PM

    Marketing Panel

    What Really Drives Engagement in an AI World

    Kelly Gilmour-Grassam, Making You Content, Poppy Heap, Six & Flow

    In an era where every vendor touts “AI-powered” solutions, this panel cuts through the hype. It’s not about adopting tech for tech’s sake, but about unlocking deeper audience understanding, crafting authentic messaging, and creating value that resonates beyond automation.

  5. KEYNOTE 12 - 12:45 PM

    Keynote 2

    The Human Edge in The Age of AI

    Sarah McDevitt

    Senior Director of Partner Strategy, HubSpot

    In the age of AI, your most strategic move is becoming more human, not less. 

  6. PANEL 1:40 - 2:10 PM

    Sales Panel

    Empowerment or Entropy? The Dual Reality of AI in Sales

    Stuart Horne, Talkdesk, Martin Blinder, Symbe, Richard Wood, Six & Flow

    AI can make sales teams 10x more effective. But, without intentional use, it can also introduce chaos. This debate-style session tackles both sides of the coin: how AI empowers reps with smarter insights, and how overuse (or misuse) can lead to confusion, misalignment, and eroded buyer trust.

  7. KEYNOTE 2:10 - 2:50 PM

    Keynote 3

    Why High-Performing Growth Teams Are Investing in Psychology As Much As Technology

    David Rowan

    Founding Editor-in-Chief, WIRED UK

    Every sector faces rapid disruption as AI tools are incorporated into workflows. Sooner or later a complex truth will confront leaders: the productivity benefits offered by AI agents or more sophisticated applications of automated reasoning are being commodified. As access to large language models becomes ever more universal, as costs plummet and accelerating advances give anyone benefits that are increasingly indistinguishable from magic, competitive advantage ceases to rely primarily on a company's brand, its distribution channels and IP, its legacy. Instead, as AI assumes an "always available" plug-in role akin to electricity, what will differentiate the breakout companies is talent: their ability to attract, motivate and empower the smartest, most gifted, most creative people. This will require a focus as never before on deliberative organisational culture: the storytelling, signalling and behaviour modelling around the values and purpose that the business represents. That means a continued drive to reinforce the entrepreneurial and human-focused aspects of your organisational culture to best position the company for the uncertainties ahead. David Rowan, founding editor of WIRED UK and author of the bestselling book "Non-Bullshit Innovation", has been studying how exceptional technology businesses, from Stripe to quantum-computing companies, are thinking about organisational culture and the increasing importance of nurturing human skills in an AI-mediated economy. This matters to growth teams in particular: it's human skills that will help you stay ahead. He will share with the Six & Flow Growth Summit a framework for nurturing such high-performing teams: reframing the employer's role as a source of continuing learning, and empowering talent at every level of the organisation to be their own "director of innovation". In an age of such relentless technology-led change that unlearning and relearning matter more than learning, when leaders need to be comfortable being uncomfortable, a company needs to invest in storytelling around mindset as much as in technology. 

  8. KEYNOTE 2:50 - 3:30 PM

    Keynote 4

    The Rebel's Guide to Standing the F*ck Out

    Louis Grenier

    Founder, Stand the F*ck Out

  9. DRINKS RECEPTION 3:45

    Networking & Social

    Networking & Social

MORE SPEAKERS COMING SOON

MEET YOUR KEYNOTES & PANELISTS

Growth Summit 25 Speaker | Louis Grenier

KEYNOTE

Louis Grenier

Founder, Stand The F*ck Out

Growth Summit 25 Speaker | David Rowan

KEYNOTE

David Rowan

Founding Editor-In-Chief, WIRED UK

Growth Summit 25 Speaker | Sarah McDevitt

Keynote

Sarah McDevitt

Senior Director of Partner Strategy, HubSpot

Growth Summit 25 Speaker | Stuart Horne

Panelist

Stuart Horne

Global Alliance Director, Talkdesk

Growth Summit 25 Speakers | Kelly Gilmour-Grassam

PANELIST

Kelly Gilmour-Grassam

Director of Making You Content

 

Growth Summit 25 Speaker | Pedro Andrade

Keynote

Pedro Andrade

VP of AI at Talkdesk

Growth Summit 25 Speaker | Martin Blinder

Panelist

Martin Blinder

Co-Founder and CEO, Symbe

Growth Summit 25 Speaker | Malvina

Panelist

Malvina EL-Sayegh

Director of Revenue Enablement, Oyster

Growth Summit 25 Speaker | Sally

Panelist

Sally Stevens

Founder & CEO, The Secret Account Director

Growth Summit 25 Speaker | Jaeger Dyble

Panelist

Jaeger Dyble

Head of Client Services, Six & Flow

Growth Summit 25 Speaker | Poppy

Panelist

Poppy Heap

Lead Strategist, Six & Flow

Richard Wood

host

Richard Wood

CEO, Six & Flow